The young Asian bookmaker signed a contract with one of the biggest football teams in the world.

188Bet is a bookmaker founded in 2006. The online sports betting site has started his career on the sports market in Asia. Today 188Bet turns towards the European and British market by signing a contract with the London football club Chelsea. This online betting site based on the Isle of Man sponsored already the clubs Aston Villa and Wigan.

The managing directeur of 188Bet Andy Scot said: “The reputation of Chelsea in the whole world will make possible that 188Bet set oneself up on the British market, and also on other important markets.” Chelsea and 188Bet have a contract for 3 years, whose object relates to a joint marketing for the Asian market. In difference to Manchester United sponsored by Betfair, Chelsea has chosen to turn towards a booming Asian market.