Betclick has issued an invitation to tenders from the Publicis, TBWA, La Chose, LG &amp and JFK public relations agencies with a view to preparing the brand’s position vis-à-vis the liberalisation of the European market for online betting and gambling, which is expected to occur in late 2009 or 2010.

Based in London, the English company Betclick already benefits from a licence awarded by the British authorities which allows it to offer sports betting, poker and casino games on its website.

All of the major European groups are also eagerly awaiting their chance to mount an onslaught on the French market. The stakes are high because the current online gaming market is worth one billion euros. And once the market opens up, this figure could be multiplied by ten!