Bookmaker News

As of July 1st 2007, Bwin will become the main sponsor of Real Madrid football club for at least the next three years.

After BenQ Mobile filed for bankruptcy, Real Madrid was forced to look for a new sponsor and its partnership with Bwin will see the bookmaker’s logo displayed on the players’ shirts, in the stadium and training ground all year long . The cost of the deal has not been revealed.

Bwin has taken advantage of the liberalisation of the online betting market in several European countries such as Italy (AC Milan) and Spain (Real Madrid), in order to develop its sponsoring strategy and consolidate its presence and brand awareness in Europe.