A few months before the opening of the gambling market in France, a study was conducted to observe the behaviour of French punters. To which sites they are going at first? What are the most buoyant markets?

Française des Jeux and PMU on the top

With nearly 18 million visitors monthly the site Française des Jeux is the most visited. The explanation is easy, the FDJ has the game monopoly in France and propose a bigger offer than the sports betting sites. Scratch games and drawing of lots are part of the offer of Française des Jeux and this type of games takes part of the usual games of French.
With regard to horse racing, is the site PMU without surprise on the top, with more than 10 million visitors per months. While PartyPoker.com benefits from the fever of poker with nearly 11 million visitors per months.

Betclic, Bwin, Unibet and Zeturf get into position

The sports betting sites are in very clear progression regarding the number of visitors. These are the sites with the largest audience that also progresses the most.
Betclick is dominant on the French market. It should be said that Betclic makes everything to become more and more visible in France. The sports betting site draw the attention since September especially by sponsoring the football club of Lyon and the polemic that follows. In September Betclic had more than 3 million visitors and a progression of 150%.
With a little bit more than one million visitors monthly Bwin and Unibet are serious competitors.Unibet has also flirted with illegality by offering advertisement on radio and by becoming sponsor of Paris SG. That enabled him to increase his number of visitors by 200%. In addition the rumours of a rapprochement between M6 and Bwin have contributed to the growth of Bwin, which visitor number increased by nearly 150%.

Regarding horse racing, Zeturf gets also into position on the French market.